How to Host an Impressive Grand Opening or Grand Re-Opening Party
Grand opening and re-opening events are crucial to spread the word about your business and get customers excited about your brand. Follow these steps to plan a memorable grand opening event for your business, and build a lasting connection with your customers.
Figure out a theme that is adjacent to your business activities.
Your first step to planning the perfect grand opening, or grand re-opening, is figuring out a great theme. Picking something that relates to your business works best because it forms a strong connection in customer’s minds about who you are. If you sell elegant clothing, try a red carpet gala event for you, your staff, and your customers to enjoy.
Set a date and create invites to reach your customers and thought leaders in the industry.
You want to spread the word to make sure that attendance to your event is high, and that people learn about your brand or your re-branding initiatives. It’s important that you share your invitations online and in targeted print or radio ads to ensure attendance.
Decide on the location for your event.
You most likely will want to host your special grand opening event at your existing location, especially if you’re a restaurant owner or a retailer. If you have concerns about spacing, you might decide that a launch party elsewhere would work better for you. If you decide to have your party in another location, make sure you have a seating area, tables and decorations to make the event memorable.
Include a photo-booth on the day of your event.
Attendees will be able to take great photos and share them on their social media, helping to spread the word about your business. Use draping to create a gorgeous background for photos, and use colors that are associated with your brand.
These steps will help make your grand opening party a success. Be sure to contact us for all your party needs. From tents to tables, to decorations, we have you covered.